Did you know that activating discounts on your listing can help you get more visibility and therefore, more bookings?
In this article, we explain how you can activate and deactivate discounts in your account.
- enter your account
- on the left-hand side under “Configuration”, scroll down to “Pricing”
- continue down the page and you will see a section called “Increase your earnings”
- Here you will see the different discounts you can offer guests:
a. "First booking booster" (20% one-time discount for guests on your first booking only) – this can benefit your listing, if your property gets a booking within the first month, it will appear higher in the portal ranking. This will affect your payout on your first booking, but this only applies to your first booking. To activate this discount, click on the button “Activate”.
b. Attract guests with special offers. Here you can choose:
- Continuous last-minute discount – attract customers that are searching for last-minute deals by offering a reduced nightly rate. Choose in the boxes provided the discount percentage you want to provide and the amount of time in advance the booking has to be made in order to activate this discount. Then click “Save and activate”.
- Continuous early bird discount – attract customers booking ahead of time by offering a reduced nightly rate. Choose in the boxes provided the discount percentage and the number of days in advance a booking must be made in order to activate this discount. Then click “Save and activate”.
- Discount after 7 nights - the longer the reservation, the less effort and fixed costs you have for each stay. Offer this discount to guests who are looking for longer stays, and receive more of this type of booking. We suggest setting a discount of 20% or more. Then click “Save and activate”.
- Discount for mobile phone users - get more bookings from mobile traffic on Booking.com and Holidu: attract customers that use their mobile phone by offering a reduced nightly rate. You can choose the discount percentage to be offered and then click “Save and activate”.
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Loyalty discount - attract frequent travellers from Booking.com (and soon also from Holidu): offer a fixed 10% discount to frequent travellers. To activate this discount, simply click on the button “Activate”.
c. “Allow short stays” and get up to 15% more bookings. You can get more bookings if you allow shorter stays than your minimum stay already configured in your account, but earn the same as if it was a minimum stay. To activate this discount, simply click on the button “Enable”.
Any of these discounts can be activated/deactivated at any time. Please consider that if you make changes to the discounts you offer after a booking has been made, the discount will be honoured. Furthermore, if you enable a discount, it will apply to all seasons configured in your account.